Terms and Conditions
By booking an advert, the Advertiser, meaning the client or person/s making the booking with the Publisher meaning “Buddy Magazine Print Ltd trading as Buddy Magazine”, you are agreeing to our Terms and Conditions as outlined below.

  1. Definitions & Interpretation
    1.1 In these terms and conditions:
    “Advertisement” means any kind of promotional or advertising material (including, but not limited to, advertorial content, classified and/or recruitment advertising) that is, as the case may be: (i) to be printed in a Print Publication and/or (ii) to be published or otherwise displayed by electronic means (or other forms of online or electronic display advertising) via or as part of or in connection with any Online Publication;
    “Advertisement Confirmation” means the Publisher written confirmation of the Buyer’s order;
    “the Advertiser” means any person who promotes products or services to the general public or a section of the public, whether such person is the Buyer or not;
    “Advertiser Dependencies” means the Copy Deadline, together with any other obligations of the Buyer which Buddy Magazine may specify in connection with the proposed publication of the Advertisement (whether included in the Advertisement Confirmation, the Rate Card, the Booking Form or otherwise) including, but not limited to, the delivery format and/or file configuration in which any copy for the Advertisement (whether for a Print Publication or an Online Publication) is to be supplied to Buddy Magazine;
    “The Buyer” means the person placing the order with Buddy Magazine for the publication of the Advertisement (including, but not limited to, the Advertiser’s advertising agency or media buyer);
    “Copy Deadline” means, where applicable, the latest date (as shown on the Advertisement Confirmation) by which the Buyer is obliged to give Buddy Magazine full instructions and copy for carrying out the Buyer’s order in accordance with and subject to these terms and conditions. For the avoidance of any doubt, Advertisements to be published in an Online Publication may not be subject to a Copy Deadline;
    “Online Publication” means any website operated or controlled by Buddy Magazine or another electronic medium (including, but not limited to, e-mail communications and alerts), whether connected with or related to the title of a Print Publication or otherwise;
    “Print Publication” means any newspaper or magazine published by Buddy Magazine;
    “Buddy Magazine” means Buddy Magazine Print Limited (company no.12457639) with its registered office at 6 Heol Bryncwtyn, Pencoed, Bridgend CF35 5PX.
    “the Rate Card” means the rate card from time to time in force which is used by Buddy Magazine and as such may include (amongst other things) Buddy Magazine’s scale of advertisement rates and also technical specifications relating to the standard and quality of reproduction of any Advertisement including its setting, style, delivery format, file configuration and size and wording;
    1.2 Where the context so admits, words importing the one gender shall include all other genders and words importing the singular shall include the plural and vice versa. A reference to a statute, statutory provision or other legislation is a reference to it as it is in force from time to time, taking account of any amendment or re-enactment.

  2. Application of these Terms and Conditions
    2.1 All Advertisements accepted for publication by Buddy Magazine are accepted subject to these terms and conditions which shall apply to the exclusion of all other terms and conditions (including any which the Buyer purports to apply under any purchase order, confirmation of the order, specification or other documents). Any variation to these terms and conditions and any representations about the Advertisement shall have no effect unless expressly agreed in writing and signed by an authorised representative of Buddy Magazine.
    2.2 Unless circumstances specifically dictate otherwise in connection with the publication of an Advertisement in an Online Publication, no order placed by the Buyer shall be deemed accepted by Buddy Magazine until the Advertisement Confirmation is issued.
    2.3 Notwithstanding any other provision of these terms and conditions, nothing herein shall require Buddy Magazine to do or omit to do anything which would contravene any applicable laws or regulations including, but not limited to, the Data Protection Act 1998, the Gambling Act 2005 and the Consumer Protection from Unfair Trading Regulations 2008.
    Buddy Magazine Print Ltd comply with data protection legislation such as the Data Protection Act 1998 and the General Data Protection Regulation which regulates the processing of data and ensures that your data is processed fairly and lawfully, is kept secure and only that data necessary for any processing is kept.

  3. The Buyer’s Obligations
    The Buyer hereby warrants, represents and undertakes to Buddy Magazine that:
    a) in relation to any and all Advertisements the Buyer contracts with Buddy Magazine as principal notwithstanding that the Buyer may be acting directly or indirectly for the Advertiser or in any other representative capacity;
    b) should the Buyer change its name, trading style, identity, address, or should any other details disclosed by the Buyer to Buddy Magazine change, the Buyer must give written notice to Buddy Magazine within 5 Working Days of such change(s);
    c) any and all other Advertiser Dependencies will be met and unless otherwise agreed in writing by Buddy Magazine, all copy for any Advertisements will be delivered to Buddy Magazine in an approved digital format and/or file configuration and, in the case of an Advertisement to be published in a Print Publication, delivered at least 21 Working Days prior to the Copy Deadline;
    d) the publication of the Advertisement by Buddy Magazine (either in the Print Publication or the Online Publication or both, as the case may be) in the form originally submitted by the Buyer (or as amended pursuant to Condition 4 below) will not breach any contract with a third party or infringe any copyright, trademark or other proprietary rights of any third party or otherwise be unlawful or render Buddy Magazine liable to any proceedings, claims, demands, costs or expenses or any other loss whatsoever;
    e) in the case of any Advertisement submitted for publication by the Buyer which contains the name or pictorial representation, whether photographic or otherwise, of any living person or any part of the anatomy of any living person or any material by which any living person may be identified, the Buyer or the Advertiser has obtained the authority of that living person to make use of his or her name, identity, image, representation and/or copy;
    f) in relation to any financial promotion (as defined under the Financial Services and Markets Act 2000), the Advertiser is, or its content have been approved by, an authorised person within the meaning of the Act or the Advertisement is otherwise permitted under the Act, under the Financial Promotion Order 2001 or under any other legislation subordinate to the Act;
    g) the Advertisement complies with the requirements of all relevant legislation (including subordinate legislation, the rules of statutorily recognised regulatory authorities and the law of the European Economic Community) and applicable laws for the time being in force or applicable to the United Kingdom;
    h) all advertising copy submitted to Buddy Magazine is legal, decent, honest and truthful, and complies with the British Code of Advertising, Sales Promotion and Direct Marketing and all other relevant codes under the general supervision of the Advertising Standards Authority;
    i) all instructions, artwork or other material submitted to Buddy Magazine by electronic means shall not contain software viruses or any other computer code, files or programs designed to interrupt, damage, destroy or limit the functionality of any computer software or hardware or telecommunications equipment, and shall not be corrupted;
    j) any information supplied in connection with the Advertisement is accurate, complete and true;
    k) where the Buyer is the Advertiser’s agent, the Buyer is authorised by the Advertiser to place the Advertisement with What and the Buyer will indemnify Buddy Magazine against any claim made by the Advertiser against Buddy Magazine arising from publication of the same; and
    l) the Buyer has retained sufficient quantity and quality of any artwork, film or other materials and copy relating to the Advertisement as Buddy Magazine shall not be liable for the loss of or damage to any of these items submitted to Buddy Magazine.

  4. Advertisements: Copy, Alterations, Accuracy, Publication, etc.
    4.1 Notwithstanding Condition 3 above Buddy Magazine shall be entitled at any time to require the Buyer to amend any artwork, materials and copy for and relating to any Advertisement, or refuse (without notice) to publish any Advertisement for the purpose of:
    a) complying with any legal or moral obligations placed on Buddy Magazine
    b) avoiding the infringement of (i) the rights of any third party or (ii) the British Code of Advertising, Sales Promotion and Direct Marketing and all other relevant codes under the general supervision of the Advertising Standards Authority or (iii) any other applicable law; or
    c) meeting to Buddy Magazine’s reasonable satisfaction (i) the production and quality specifications stipulated on the Rate Card or (ii) any other Advertiser Dependencies.
    4.2 Buddy Magazine reserves the right at its discretion and without notice to the Buyer:
    a) to decline to publish or omit, alter, suspend or change the position of any Advertisement otherwise accepted for insertion, or publication. However, Buddy Magazine will endeavour to comply with the reasonable and practicable wishes of the Buyer although Buddy Magazine does not warrant the date of publication or insertion, the wording, or the quality of the reproduction of the Advertisement; and
    4.3 All copyright and all other rights of a similar nature that are created or exist in material originated by Buddy Magazine in connection with the publication of the Advertisement remains vested in Buddy Magazine.

  5. Advertisements: Responsibility and Liability
    5.1 The Buyer shall indemnify and keep indemnified Buddy Magazine against all proceedings, claims, demands, damages, costs, expenses or any other loss whatsoever arising directly or reasonably foreseeable as a result of (i) the publication of the Advertisement or (ii) any breach of the Buyer’s obligations under these terms and conditions or implied by law.
    5.2 With regard to the actual or intended insertion of an Advertisement in any Print or Online Publication Buddy Magazine shall not be responsible to the Buyer or liable for:
    a) checking the correctness of the Advertisement in the form it is received from the Buyer;
    b) any error in the Advertisement in the form it is received from the Buyer;
    c) the wording, representation, placement or quality of colour or mono reproduction of the Advertisement;
    d) the actual positioning or prominence of the Advertisement in the Print and/or Online Publication (as the case may be);
    e) the repetition of any error in an Advertisement ordered for more than one insertion;
    f) the distribution of the Print or Online Publication in a specific geographical area;
    g) the failure, corruption or malfunction of any system of electronic publication, whether by means of electronic storage, display or retrieval equipment or otherwise;
    h) any order given by the Buyer in the nature of a “stop order” or cancellation or transfer of the publication of the Advertisement unless it is given to Buddy Magazine in writing, in the case of an Advertisement to be published in a Print Publication, at least 28 Working Days before the Copy Deadline.
    i) any loss whatsoever caused by delay or failure by Buddy Magazine to issue the Print or Online Publication on the due date (or such other date of release, display or publication, as the case may be), or Buddy Magazine’s decision to suspend the Print and/or Online publication or cease the Print or Online Publication altogether;
    j) the payment of any damages or other compensation for breach of contract because of Buddy Magazine’s failure to perform any of its obligations under these terms and conditions if such failure is caused by anything beyond Buddy Magazine’s reasonable control (that is to say as a result of force majeure) including acts or threats of terrorism, strikes, lock-outs or other industrial actions or trade disputes, pandemic, epidemic or other widespread illness whether involving What’s employees or those of any third party;
    k) any loss whatsoever caused as a consequence of any instructions, artwork or any other material relating to the Advertisement being submitted by the Buyer in electronic form that is in breach of the warranty at Condition 3(h) above;
    l) any matter of complaint, claim or query (whether in relation to the Advertisement, in which case Condition 5.3 shall apply, or Buddy Magazine’s invoice related thereto) unless raised with Buddy Magazine in writing within 5 Working Days following the publication of the Advertisement or at the date on which it is claimed the Advertisement was intended to appear, or the receipt by the Buyer of the invoice giving rise to it; and
    m) any failure of the Advertisement to meet or generate any target response levels or page impressions.
    5.3 Subject to Condition 5.2, if an Advertisement contains an error caused by Buddy Magazine and this detracts materially from the Advertisement then provided the Buyer gives written notice to Buddy Magazine of the error in the Advertisement (as the case may be):
    a) within 5 Working Days of its publication or display in the case of a single order; or
    b) before either the Copy Deadline for its next insertion or subsequent go-live date (as the case may be) in the case of a series order
    Buddy Magazine will at its discretion either:
    c) give the Buyer credit for the cost of the Advertisement containing the error; or
    d) publish the Advertisement for a second time without charge to the Buyer
    and to that extent such credit or re-publication (as the case may be) shall be Buddy Magazine’s maximum liability to the Buyer. Such matter dealt with under this Condition 5.3 shall not affect the liability of the Buyer for payment by the due date of What’s charges for the Advertisement and all other Advertisements.
    5.4 Except to the extent specified in Condition 5.3, What shall not be liable for any loss or damage suffered by the Buyer (or the Advertiser) as a result of any total or partial failure of publication, distribution or availability of any Print or Online Publication in which any Advertisement is scheduled to be included, or for any error, misprint or omission in the printing of any Advertisement.
    5.5 The total liability of Buddy Magazine to the Buyer for any act or omission of Buddy Magazine, its employees or agents relating to any Advertisement shall not exceed the amount of the full refund of any price paid to Buddy Magazine for the Advertisement or the cost of a reasonably comparable further or corrective Advertisement. Without limiting the foregoing, What shall not be liable for any (i) loss of profits, goodwill or business or (ii) indirect or consequential loss.

  6. Payment Terms
    6.1 Payment for any Advertisement or any other goods or services is due in advance of the publication of the Advertisement in accordance with the terms set out in the Payment Schedule in this clause. The Buyer must submit all information requested by Buddy Magazine (including, but not limited to, any relevant purchase order number) and in accordance with Buddy Magazine’s instructions and deadlines in order for Buddy Magazine to generate its invoices, and failure to supply such information in accordance with any such request or instructions shall not excuse late or non-payment.
    6.2 All the rates and charges payable under or with reference to these terms and conditions are subject to and exclusive of Value Added Tax which shall be charged in addition at the rate from time to time in force.
    6.3 If the Buyer:
    a) fails to pay Buddy Magazine’s invoice in accordance with the Payment Schedule in Condition 6.1 above; or
    b) is in breach of any obligation under these terms and conditions,
    Buddy Magazine shall be entitled to terminate its contract with the Buyer immediately (without prejudice to any other right or remedy available to Buddy Magazine whether under these terms and conditions or otherwise) and, without prejudice to Buddy Magazine’s right to terminate its contract with the Buyer in such circumstances, the outstanding balance owed by the Buyer shall become due and payable immediately.
    6.4 Without prejudice to Condition 6.4, What shall be entitled to:
    a) charge interest on any outstanding balance owed to Buddy Magazine at the rate of 4% above the base rate of Barclays Bank Plc from the date that the invoice became due for payment until the date it is paid in full (whether before or after Judgment);
    b) charge an administration fee of £25 if any cheque drawn in its favour by the Buyer in purported satisfaction of any unpaid invoice is dishonoured on presentation; and
    c) instruct a debt collection agency (apart from solicitors) to recover any sum due and in that case, all charges incurred by Buddy Magazine as a result of such instruction shall be payable by the Buyer in any event upon demand.
    6.5 Buddy Magazine reserves the right at its discretion and without notice to the Buyer:
    (a) to charge the Buyer for any extra production and colour processing costs because of any act or omission by the Buyer to supply artwork, film, copy or other materials of sufficient quality or otherwise in accordance with the Advertiser Dependencies; and
    (b) to change any matters shown on the Rate Card, including in particular (but not limited to), its scale of advertisement rates at any time.
    6.6 Any currency conversions necessary to prepare an invoice shall be calculated at the rate quoted by (National Westminster Bank Plc at the date of invoice).

  7. Cancellation & Termination
    7.1 Buddy Magazine shall not be bound by any request from the Buyer to stop, cancel or suspend an Advertisement unless such request is in writing and confirmed in writing by Buddy Magazine.
    7.2 If an order is placed and the Buyer paid for artwork and the artwork is completed then that portion wouldn’t be refundable, also if the artwork is signed off and the magazine has been sent to print for publication then Buddy Magazine cannot accept cancellations.
    7.4 It is the advertisers’ responsibility to check their ad when signing off the artwork, once Buyer has signed off the artwork, Buddy Magazine cannot be held responsible for misprint or errors.
    7.3 Buddy Magazine shall be entitled (without prejudice to any other remedy available to it) to treat this contract as repudiated if the Buyer or the Advertiser;
    (a) being an individual dies or makes a voluntary arrangement with his creditors or his estate becomes subject to an administration order or he becomes bankrupt;
    (b) being a company becomes insolvent, has a receiver appointed to manage its assets or it enters into liquidation or commences to be wound up (other than for the purpose of amalgamation or reconstruction);
    (c) allows an encumbrancer to take possession of any of its property or assets; or
    (d) is unable to pay its debts as they fall due or ceases or threatens to cease to carry on business.

  8. General
    8.1 Governing Law. These terms and conditions shall be governed by and construed according to English Law and the parties submit to the exclusive jurisdiction of the English courts.
    8.2 Severance. If any provision of these terms and conditions is or becomes invalid, illegal or void, that shall not affect the validity and legality of the other provisions.
    8.3 Waiver. No failure or delay by Buddy Magazine to exercise any right or remedy provided under these terms and conditions or by law shall constitute a waiver of that or any other right or remedy, nor shall it preclude or restrict the further exercise of that or any other right or remedy. No single or partial exercise of such right or remedy shall preclude or restrict the further exercise of that or any other right or remedy.
    Third Parties. None of the provisions of these terms and conditions are intended to confer a benefit on or be enforceable by any third party under the Contracts (Rights of Third Parties) Act 1999 or otherwise.